Snapchat launches AR Lens feature to help users join efforts to beat coronavirus

Anne Freier | April 9, 2020

App Business

Snapchat has launched a new augmented reality (AR) feature that allows users to donate money to the World Health Organization to fund efforts to combat coronavirus.

Using AR visualisation, Snapchatter can scan 23 international currencies across 33 countries to make their donation.

The use of lenses to make a donation to the COVID-19 Solidarity Response Fund for the World Health Organization is a more fun and engaging way to get people to take part in relief efforts.

Publishers across the Discover section in the app are also encouraging users to make a donation by simply swiping up on content.

“With COVID-19 continuing to affect people around the world, Snapchatters are staying closely connected to their friends, can easily find timely and accurate stories on how to stay safe, and can donate and bring awareness to relief efforts that can make an impact,” the company wrote in a blog post.

The latest roll-outs follow efforts to produce more coronavirus content see by over 68 million Snapchatters globally.

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