Snapchat integrates with Reddit

Anne Freier

In App Business. October 17, 2019

Bolstering its partnerships with other apps, Snap announced that Reddit is now integrated with Snapchat. As of Monday, iOS device users have been able to share Reddit posts via their Snapchat cameras.

Android isn’t supported just yet but will be soon.

Content that is deemed safe according to Reddit’s community rules can easily be shared on Snapchat by selecting the share icon from within Reddit. Snapchatters simply select to share a post with friends or to their Stories.

“Reddit empowers discovery and discussion that many Snapchatters love,” said Ben Schwerin , VP of partnerships at Snap Inc. “With this integration, Snapchatters will be able to share interesting posts they find, adding new context and conversation-starters to their Snaps. As shared Snaps drive engagement back to Reddit, this helps advance the power of community and connection across both platforms.”

The Reddit posts are clearly marked with a red sticker and the company’s logo in Snapchat.

Users who already have the Reddit app installed will be able to view more details about a post’s origin by swiping up on a Snap. Alternatively, they are taken to the App Store to download the app.

“Snapchat is the first platform partner with whom we’re testing a content sharing integration, and we’re excited to see how the feature will shape the sharing habits and experiences among our users. We hope the integration empowers Redditors to share Reddit content more frequently, while simultaneously exposing new users to the unique content only found on Reddit,” added Vaibhav Sahgal, head of growth product at Reddit.