Snapchat expands creative partnerships to boost mobile advertising

Anne Freier

In Mobile Advertising. September 22, 2017

Snapchat is making it easier for brands to create ads and drive ROI across the social media network by adding around 14 companies to its portfolio of creative partners.
The latest additions to the Creative Partner Program include: Adludio, Jebbit, Ceros, Undertone, Famous, Whalar, Flyr, Wirewax, Entrypoint, TreSensa, GameCommerce, CrossInstall, Popwallet, and Slyce.
Whalar, for example, pairs up advertisers with creators to create better content, whilst Slyce produces custom coupons and offer codes.
In addition, the partners provide a wide range of technical services such as custom games, interactive video, haptic technologies as well as gyroscope.
It seems that the move will not only benefit advertisers, but also the end user. Snapchat has traditionally focused on user engagement and the move ensures that the app’s users remain engaged after the swipe the screen.
It’s more about the impact of the ad as part of the user experience.
For example, recently, Snapchatters were able to join a competitive touchscreen tournament as part of an Adidas game campaign.
The Snapchat partner programmed was launched in 2016 as part of the company’s efforts to boost its ad offerings. Although the company’s latest earnings fell short of analyst expectations, the latest additions could help boost its attraction to advertisers.