Snapchat bolsters augmented reality features with addition of 3D Paint

Anne Freier | November 4, 2019

App Business

Snap has launched a 3D Paint feature that lets Snapchat users create and publish their own augmented reality (AR) snaps from within the app’s camera.

The maker of the popular social app has been trying to push its AR tools for quite some time. In 2017, it launched AR ads that allow users to play with products or apps directly from an ad.

Snap redesigned its popular Spectacles last year to include two cameras so users can shoot AR videos.

For now, 3D Paint is only available for iOS devices, but Snap plans to launch the tool for Android in the coming months. The feature has been added to Snapchat’s AR Bar – a section at the bottom of the app which lets users play around with AR content to add to their photos and videos.

But 3D Paint is different because it allows users to draw their own designs on top of their photos or selfies. Here’s an example of what that could look like:

The addition resembles Samsung’s “AR Doodle” which was shipped with the Galaxy Note 10. But the Note comes with a Pen stylus, whilst users will have to draw with their fingers on Snapchat.

Nevertheless, 3D Paint looks like a fun addition for Snapchat users and marketers working with creators and influencers.

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