Snapchat adds 14.2% more users in 2019

Anne Freier | November 28, 2019

App Business

By the end of 2019, Snapchat is predicted to have 293 million users, up 14.2% from 2018. That’s according to the latest prediction from eMarketer.

The research firm adjusted its outlook upward from 281.3 million in Q2.

By 2023, the popular messaging app could add another 63 million users, up from 52 million previously estimated.

“Snapchat has reported gains in users every quarter so far in 2019, and we believe that the relaunched Android app has reinvigorated growth,” said eMarketer principal analyst Debra Aho Williamson. “In addition, features such as the successful baby face and gender swap filters earlier this year have driven increases in user engagement with the app.”

US users represent the app’s largest user base at 27.4% in 2019.

However, Snapchat made a mistake when it decided to redesign its app and lost 1.4% of users in 2018.

By 2019, growth returned to normal up 5.9% in the US where its user base reached 80 million.

Although approximately 1.1 million teens aged 12 to 17 years left the platform in 2018, more of them are flocking back to the app.

Only 15.4 million of its US users are aged between 35 to 64 years.

Snapchat is predicted to hit $1.53 billion in ad revenues in 2019, equating to 0.5% of worldwide digital ad spend.

However, eMarketer warns that competition from Instagram remains stiff. The imaging app is projected to grow 11.8% to 788 million users in 2019.

“Snapchat has regained momentum, but Instagram never lost it,” Williamson said. “These apps will continue to compete for users as we head into 2020.”

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