Snap renews partnership with Baidu so APAC advertisers can access its ad formats

Snap has extended its partnership with Chinese search company Baidu to represent the app maker to advertisers in China, Japan and South Korea.

“Our partnership with Snap Inc. provides Chinese companies new avenues to expand their businesses through Snapchat advertising,” confirmed Sheng Hu, head of US strategy and partnership at Baidu. “We look forward to connecting with marketing executives in China and beyond on behalf of Snap to discuss the benefits of these advertising solutions.”

The two companies originally partnered back in 2017 to allow advertisers across APAC countries to tap Snapchat’s audience reach and community for business growth.

“We are extremely excited about our ongoing partnership with Baidu,” added Chad Bendall, head of global revenue partnerships for Snap Inc. “We look forward to continuing to work with Baidu to reach export-oriented advertisers in these key markets.”

Advertisers who purchase ads through Baidu also have access to a range of Snapchat advertising formats, including Snap and Story Ads, augmented reality lenses and filters.

Further, they are able to access measurement features via third-party measurement partners and Snap Pixel.