Snap hits 100 million monthly active user in India

Anne Freer | October 28, 2021

App Business

Snap has achieved the 100 million monthly active user mark in India.

At a virtual event, the company revealed that the company’s efforts to enter the Indian market have been paying off. Snap has a total 500 million monthly active users globally now.

It recently improved the features of its Android app and has been leading initiatives to engage with businesses and creators in India.

“We have made significant investments to localize the Snapchat experience for the Indian community. We have added culturally relevant content, developed highly active and creative local creator communities, and invested in local products, marketing initiatives, and language support,” said CEO Evan Spiegel.

“Following these efforts to bring a localized experience to Indian Snapchatters, we now reach 100 million Snapchatters monthly in India. We will continue to anchor our efforts around celebrating local culture and talent, while empowering, growing, and providing resources for our community of Indian creators.”

Snap also announced that it would enter various deals with Android smartphone makers, Sony and Zee TV. A partnership with Flipkart will see Snap develop AR experience that enrich the commerce engagement for users of the app and brands alike.

India’s Sugar Cosmetics and MyGlamm will be among the first brands to trial Snap’s AR shopping beta feature.

At the event, Snap also revealed new creator shows such as ‘What’s On My Plate’ in light of how popular Discover has become in the country.

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