Wondering what part of your marketing is bringing you the best results? Do you want to know if the latest released creative concept is attracting more loyal customers?
A cohort is a set of users grouped together based on a common identifier. A typical use in mobile app marketing is to understand the user’s post-install behavior on their engagement lifespan. By doing a cohort analysis, a marketer can identify, as an example, which day the campaign acquired the users with the highest buy rate % after 7 days (D7), and gather insights to replicate those actions in the future.
Smadex’s Cohort Analysis feature allows marketers to define a number of variables to analyze including:
- Buy Rate %
- ROAS %
- Cost per Buy
Cohort Reporting is part of Smadex’s recent release of Smadex Hub, the totally revamped campaign management platform and analytics suite that includes its multi-dimensional reporting and inventory forecasting, providing unlimited opportunities for app marketing who value transparency on their media buys.
Smadex is the Transparent Performance mobile-first DSP, providing app marketers with programmatic advertising access to more than 800,000 app publishers through the leading ad exchanges. It’s machine learning algorithms and award-winning growth team makes performance possible through programmatic while providing impression-level performance reporting, providing unparalleled access to campaign insights.
Interested in learning more about Smadex Cohort Analysis? Talk to one of Smadex specialists.