Smadex presents its cohorts reporting for app marketers

Partner Post - Smadex Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)

Posted: July 30, 2020

Wondering what part of your marketing is bringing you the best results? Do you want to know if the latest released creative concept is attracting more loyal customers?

A cohort is a set of users grouped together based on a common identifier. A typical use in mobile app marketing is to understand the user’s post-install behavior on their engagement lifespan. By doing a cohort analysis, a marketer can identify, as an example, which day the campaign acquired the users with the highest buy rate % after 7 days (D7), and gather insights to replicate those actions in the future.

Smadex’s Cohort Analysis feature allows marketers to define a number of variables to analyze including: 

  • Buys
  • Buy Rate %
  • ROAS %
  • Revenue
  • Cost per Buy
  • Installs

Cohort Reporting  is part of Smadex’s recent release of Smadex Hub, the totally revamped campaign management platform and analytics suite that includes its multi-dimensional reporting and inventory forecasting, providing unlimited opportunities for app marketing who value transparency on their media buys. 

Smadex is the Transparent Performance mobile-first DSP, providing app marketers with programmatic advertising access to more than 800,000 app publishers through the leading ad exchanges. It’s machine learning algorithms and award-winning growth team makes performance possible through programmatic while providing impression-level performance reporting, providing unparalleled access to campaign insights. 

Interested in learning more about Smadex Cohort Analysis? Talk to one of Smadex specialists.  

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