At a time when COVID-19 is negatively affecting small-to-medium-sized businesses, mobile marketers are trying to find ways to adapt to changes in consumer behaviour.
Such changes can be implemented by shifting strategy and making smart advertising decisions.
Singular, the marketing data and analytics firm, found that coronavirus macro strategies included increasing marketing and advertising.
In addition, CMOs are also more heavily considering changing focus and focusing on client retention.
To help marketers implement these changes, Singular made its growth marketing platform available for free to marketers for 180 days.
Singular’s platform is being used by leading brands such as Rovio, Doordash, Stitch Fix and Twitter already to help them prove ROI of their campaigns.
In addition, Singular is providing advanced training from experts globally to help advertisers meet their marketing challenges.
“It’s a really tough time for marketers right now. They need to justify their work and their very existence, and they are getting a lot of scrutiny.” says Gadi Eliashiv, CEO of Singular. “We wanted to give back to the community, and our small way of doing that was granting free access to the platform to SMBs, without any commitments, for half a year.”
As part of Singular’s free training offer, companies will gain access to resources and technology covering key topics such as customising marketing metrics, measuring performance and allocating ad spend.
In addition, Singular announced a series of enterprise data partnerships to help high-volume clients meet integrate and transform their ad data.
Among them is Amazon AppFlow which is part of AWS and lets client access spending and ROI data across Facebook Ads, Google Ads, Bing, and 2,000 more integrations.
Singular is now also integrated with Snowflake for brands to be able to access data in a more scalable manner.