Sinch acquires SDI to bolster cloud engagement solutions for mobile enterprises

Mobile customer engagement cloud solutions provider Sinch has entered an agreement with SAP to acquire SAP Digital Interconnect (SDI) for €225 million.

SDI provides cloud-based communications products to more than 1,500 enterprise customers worldwide.

For Sinch the move is in line with its ambitions to lead digital business transformations.

The company is acquiring all SDI assets and its IP. SDI consists of three entities including Programmable Communications which focuses on omnichannel customer engagement using WhatsApp and other messengers and push notifications. The business unit processed more than 18 billion messages for enterprises in 2019.

SDI’s Carrier Services provides services for mobile operators and processed more than 292 billion carrier messages in 2019. Its third unit is the Cloud Solutions business.

Together, they would drive over 70 billion engagements annually. Sinch already boasts an impressive client list including tech brands, banks and mobile operators.

“With SAP Digital Interconnect now becoming a part of Sinch, we build on our scale, focus and capabilities to truly redefine how businesses engage with their customers, throughout the world,” said Sinch CEO, Oscar Werner.

“The transaction strengthens our direct connectivity globally. Plus, it enables us to expand and accelerate a range of business-critical services to mobile operators, including products for person-to-person messaging, reporting and analytics.”

In March, Sinch announced the acquisition of Wavy for $119 million.

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