Simpli.fi, the programmatic advertising firm, just announced that it delivered over 50% of its impressions on mobile devices in July 2016. Desktop delivery grew 37% year-on-year, whilst mobile device delivery jumped 150% and accounts for over half of its total deliveries.
Simpli.fi mobile impressions are up
Revenues at Simpli.fi were up 59% compared to the previous year. It’s platform runs over 43,000 programmatic campaigns every month.
Frost Prioleau, CEO, Simpli.fi, explains:
“July marks Simpli.fi’s emergence as a mobile-first company. I’m very proud of our team for building out a best-in-class mobile offering that extends the benefits of our unstructured-data approach to mobile advertising. We remain focused on delivering the best local programmatic advertising platform, for both our channel partners and multi-location national brands who want to gain from the benefits of localizing their campaigns. Our mobile offering has been a great addition.”
Among the features the company offers for advertisers are omni-channel campaigns. It provides programmatic formats so that campaigns can be optimised for the best performance. It can also run multiple formats at scale across one platform and has a learning mechanism to drive performance. Clients can also tap into Simpli.fi’s API or user-friendly interface to execute campaigns across all formats.
Having added its geo-fencing targeting solution more recently, Simpli.fi has diversified its product offers. The feature utilises GPS data to target ads to users based on their current or recent locations. Its solution leverages the company’s deep programmatic expertise and the so called “conversion zone” capabilities help marketers keep track of their user numbers that visit physical locations after viewing an ad.