Shopping apps see 16.3% increase in new users

Top shopping apps noted a 16.3% hike in first-time users this Black Friday, according to data from Sensor Tower.

According to estimates, shopping app installs also rose 9% compared to 2017 to a whopping 1.8 million.

Unsurprisingly, Amazon topped the lead table as the most installed mCommerce app, followed by Walmart and Target.

Furthermore, Amazon noted 115,000 new users on its main app on Black Friday alone – a rise of 11.7% from last year. Walmart installs were up 39.7% from 2017 (95,000 first-time users) and Target saw a rise of 3.3% to 62,000 installs.

According to Adobe Analytics data, mobile devices generated half of all traffic to retail websites and apps during the Thanksgiving shopping period.

In total, downloads of the leading brick-and-mortar shopping apps were up 24.7% compared to 2017 and online-only shopping apps grew 20%.

The data reveals just how powerful major discount shopping events can be in driving app downloads and engagement.