Social shopping app Dote has raised $12 million in funding and announced it is launching a live video retail experience. The Series B round was led by Goodwater Capital, with participation from Lightspeed Venture Partners and Harrison Metal.
It takes the startup’s total funding raised to $23 million.
“Dote has built a brand and technology platform that changes the way future generations will shop,” added Eric Kim, co-founder and managing partner of Goodwater Capital. “Their customer-centric shopping platform uniquely blends innovative technologies such as live-streaming with relevant and fun social features, setting the standard for how all major brands and retailers will connect with Gen Z.”
Dote said its new ‘shopping party’ feature is the world’s first interactive live shopping experience for Gen Z consumers. The feature allows Dote’s creators and social influencers to share live video while browsing different products and chatting with their followers.
“When we stopped going to malls with our friends and started shopping online, the experience became one skewed toward convenience and assortment,” said founder and CEO Lauren Farleigh. “Along the way, we lost the social experience that shopping can be, which so many people have enjoyed throughout the history of commerce.”
The company said Shopping Party was built in response to Dote’s digitally native audience looking to recreate the real world experience of a trip to the mall with friends, yet reimagined for today’s mobile environment.