Shoppers looking for electronic products including smartphones, games and internet-connected devices welcome targeted ads that guide them through a store to locate a product (63%) and 62% also enjoy personalised ads.
That’s according to new research by Valassis, the marketing technology and consumer engagement firm.
The majority of consumers (60%) also wish for adverts to help them discover new or better things.
Another 56% said they often try products based on influencer recommendations.
The study based on the answers from 1,000 shoppers also found that 71% of grocery shoppers want to get the shopping over and done with quickly and four out of 10 grocery consumers enjoy adverts that help them develop better shopping habits.
Meanwhile, 73% of skincare customers admit that adverts help them to discover new products and teach them something new.
When it comes to food, restaurant consumers want instant gratification – 64% said they loved ads that satisfied an immediate need.
When it comes to cleaning products, marketers should hit the right timing because 55% of shoppers purchase new cleaning products when they run out.