App discovery and distribution are the greatest challenges currently facing the mobile app industry. Despite the growing ubiquity of smartphones and tablets, the app stores still lag behind when it comes to effectively helping developers find their userbase, which has increased the importance of paid advertising, effective analytics and app store optimization. App marketing has become a burgeoning industry, full of platforms, services and technologies that need to be understood by anyone who is looking to succeed in the app or mobile games business.
The App Promotion Summit was launched last year in order to address this very issue. The first two events, which took place in London and Berlin, were huge successes and this year’s summit in London is shaping-up to be even better. So if you’re involved in app advertising, mobile games or apps here’s seven reasons why you can’t afford to miss this year’s App Promotion Summit.
1. Learn from app marketing experts
This year’s event follows in the footsteps of its predecessors with an amazing line-up of experts from the world of app marketing and app development. Attending are speakers from leading online companies such as Twitter and Soundcloud, analytics experts such as adjust and App Annie, and a host of ad companies (Fiksu, Appsfire Jampp and StartApp). The event will also see panel discussions with representatives from major app developers such as game publisher Wooga, Swiftkey and Gamesys, along with agency input from the likes of Yodel and App Promo. For a full list of speakers at the event head over to the APS 2014 speaker page.
2. Practical advice and cutting edge insights
The App Promotion Summit’s talks focus on giving both practical advice to attendees that they can apply to their app business straightaway, as well as broader discussions of the latest issues, trends and opinions in the world of app discovery, distribution and marketing. Whether it’s learning how to make the most out of Facebook user acquisition campaigns, or getting an inside look at how Soundcloud tackles ASO, this year’s APS is full of useful, actionable, tips and advice.
3. A jam-packed agenda
The App Promotion Summit packs a wide-range of short, punchy, 15 minute talks into a single day. This year’s agenda covers the most important issues in the world of app discovery and distribution, including: App store optimization, app page localisation, key app store trends, real-time-bidding breakdown, how to implement successful A/B testing, app re-engagement, deep-linking, scaling marketing channels and lots, lots more. The day is divided into four sections:
- App Store Marketing – increasing visibility and conversion
- App Advertising – successful user acquisition
- Beyond the Install – analytics, engagement and app CRM
- New approaches and the future of app marketing
There’s 18 talks in total, not including round-table sessions. You can take a look at the full agenda right here.
4. Unmissable networking opportunity
Attendees from last year’s App Promotion Summit were clear on one thing: More time and space for networking. So this year the event is introducing the APS Marketplace, which is designed to give attendees the opportunity to set-up meetings with organisations that have confirmed their attendance and with other attendees. There will also be the opportunity to set-up ad-hoc meetings on the day. APS is a magnet for some of the top companies in the app industry. Past events saw attendees from the likes of Microsoft, Amazon, Viacom, Nokia and Millennial.
5. Interactive round-tables
Not only does the App Promotion Summit feature a range of talks from app industry experts, the event also hosts a number of round-table discussions between attendees and speakers. These round-tables are designed to give everyone an opportunity to ask questions and delve deeper into the four themes that divide the agenda. The round-tables are also a great opportunity to meet fellow attendees and network.
6. Amazing venue
The App Promotion Summit 2014 London will be held at the world class five star Jumeirah Carlton Tower Hotel in Knightsbridge. The venue is one of the leading business hotels in London and APS attendees are entitled to receive a special discounted rate on bookings (see here for more details). Breakfast, lunch, coffee, snacks and post-event drinks will all be provided during the event. The only downside to the venue is that it’s limited to 200 capacity, so book now to avoid disappointment!
7. Discount code
If you book your APS tickets now you can receive a 20% discount by using the code: 1APSMA. Are you part of a start-up (under two years old and less than 10 employees) or small indie mobile app developer? You can also qualify for discounted ticket rate – take a look at the App Promotion Summit website for more information.
The London App Promotion Summit 2014 takes place on Thursday, July 10, in Knightsbridge London. Visit the website and book your tickets today using the code 1APSMA for a 20% discount.