Meitu leads $50m round in cosmetic surgery app GengMei

Ben Heathcote | August 1, 2018

App Deals

Chinese cosmetic surgery app GengMei has reportedly raised $50 million in a round led by photo-editing giant Meitu. According to technode, the funds will be invested in expansion, recruitment and research and development of AI technology.

Founded in 2013, GengMei is a social networking platform for people interested in plastic surgery. It connects patients directly with doctors and surgeons for professional advice on plastic surgeries including dental or eyelid surgery.

The app also offers a range of other services including community management, e-commerce and financing support for users looking to undertake surgery.

In addition to the investment, the deal is set to create synergy between the two companies, which are both targeting a young and female-dominated user base. Using Meitu’s image technologies and big data, GengMei plans to establish a platform which can provide recommendations on aesthetic tips as well as the best clinics and surgeons for plastic surgery procedures.

Liu Di, CEO of GengMei, told China Daily:

“As an online provider in the cosmetic surgery segment, we hope to connect our online traffic with offline merchants to create a sound ecology, especially in the consumer market which covers dentistry, ophthalmology and anti-aging.”

He added that an increasing number of youngsters born after 1990s and 2000s are trying to become virtually beautiful through online self-editing apps.

“This demand is quickly expanding from online to offline, which will herald a golden era for cosmetic surgery industry in the coming 10 years.”

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