Rota eyes ambitious growth as flexible recruitment app closes £3m round

Ben Heathcote | March 9, 2020

App Deals

Rota, the flexible staffing app operating in the hospitality sector, is looking to expand into new markets and verticals after a £3 million fundraise. The round was led by family office Puffin Point, with participation from existing shareholders and backers.

Launched in 2015, Rota focused on the hospitality market and attracted thousands of members in London, Birmingham, Manchester, Leeds and Edinburgh. The startup’s partners include hotels, caterers, restaurants, venues, events and stadia, such as Intercontinental Hotels, Compass Group, Manchester Arena and Hearts Football Club.

Armed with fresh investment, the company has now set its sights on expansion and revenue growth.

Stephen Segel, CEO of Rota, said:

“The funding round will enable us to continue our high growth, increase our revenue and client expansions, marketing and further enhance our market leading technology. Rota will also move into additional flexible staffing verticals in 2020.

“We remain as ambitious as always to build our business to exceed our clients’ high service and technology requirements and our candidates receive opportunities, training and engagement.”

Rota supplies over 1,000 enterprise clients with vetted and compliant candidates on-demand using algorithm and machine learning-driven technology, which it says has been developed with several years of experience in the marketplace.

Lead investor Cameron Ogden from Puffin Point said the team at Rota have shown “consistent performance as they have built out their platform”.

He added: “We believe the industry is ready for Rota and we see huge growth potential in the business model.”

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