Interesting data has revealed that every app download from the iTunes App Store generated $1.69 in February 2017, up from $1.53 in January, and a 27% increase over the same period the year before.
The revenue-to-download data comes from Sensor Tower, and is seen as a good indicator, “of the direction of monetization on the U.S. App Store,” in terms of the health and ongoing growth of the App Store ecosystem.
Games and Music are the top revenue-to-download categories
Breaking the data down into categories, games are the unsurprising overall winner, achieving an average $3.02 revenue-to-download in 2016, compared to $2.27 in 2015. Music is in second position, but the growth has been larger, going from $1.18 in 2015 to $2.01 in 2016. The only two categories showing a decline between 2015 and 2016 are sports and medical.
Sensor Tower strategist Ruika Lin writes:
“While evergreen categories such as Games and Music continue to generate the highest revenue-to-download ratios overall, the App Store is introducing new ways to help other categories of apps monetize. For example, last June, Apple expanded the availability of in-app subscriptions to all categories of apps.”