With thousands of new titles hitting the market every year, the nuances of launching a mobile game across different countries are becoming more complex and building a loyal audience is harder than ever — what are today’s marketers doing to take their advertising strategies to the next level?
In a six-part podcast series on mobile gaming, Remerge talked to experts at Rec Room, Rovio, Hyper HQ, GamesGuru, Carry1st, and Space Ape Games about their app marketing strategies, discussing everything from which locations to focus on to improving creatives.
Games Gone Global is a new guide that features the best of this Apptivate podcast series, along with exclusive Remerge data and industry expertise on how to run engagement campaigns for mobile gaming apps.
Highlights include:
- Advice on breaking into new markets from mobile gaming experts at Rec Room, Rovio, Hyper HQ, GamesGuru, Carry1st, and Space Ape Games
- Data on how gaming apps spent their budget on different ad formats
- Tips and resources on implementing early in-app retention campaigns
