Redbox Mobile appoints James Salins as CEO of EMEA

Anne Freier

In Mobile Advertising. February 4, 2019

Redbox Mobile, the app store search marketing agency, just announced that James Salins has joined as CEO of the company’s EMEA division. Salins will be based in the London office to develop new strategic partnerships within the EMEA region and oversee Redbox Mobile’s sales and account management teams.

He replaces Rory Mudie who will focus on new territories including the USA, Latin America and Asia.

“James’s extensive experience and ability in the mobile ad sector means that he will continue to develop and drive our business to new levels in the EMEA region,” said Rory Mudie founder of Redbox Mobile. “This means that I’m now able to focus my efforts on growing the business to meet the enormous demand that we’re seeing for search marketing campaigns in other markets such as the US and Asia. I very much look forward to working closely with James to expand and consolidate our global reach in this rapidly growing sector.”

Salins joins the company from app monetisation platform ironSource where he held the role of managing director to oversee the company’s growth. His move to Redbox Mobile comes at a time when app store search marketing is set for rapid growth.

“After seven years spent on the cutting edge of mobile advertising, I’m hugely impressed with the scope and rapid growth of mobile search marketing, specifically through Apple Search Ads and Google UAC,” Salins said. “Redbox Mobile’s expertise and proven success in this space give the company a clear advantage, and I’m delighted to have the opportunity to drive growth for the EMEA region.”

Redbox Mobile was founded in 2013 and focuses on mobile user acquisition using App Store Optimisationn (ASO) and paid app store search marketing campaigns.

It has previously worked with clients including BBC, Vodafone, Universal and The Wall Street Journal.