PubMatic, the publisher sell-side platform (SSP) just announced a partnership with Sizmek, the mobile buy-side advertising platform, to provide a global supply path optimisation (SPO).
AS part of the partnership, Sizmek will include PubMatic among its preferred publisher platforms to consolidate programmatic ad spending and provide agencies and advertisers with more transparent access to premium inventory whilst minimising the risk of fraudulent traffic.
Mike Caprio, Chief Growth Officer of Sizmek, explains:
“With this partnership, our advertisers experience access to in-demand audiences in brand-safe environments that ultimately improves their return on ad spend.”
By partnering, Sizmek advertisers are gaining access to additional impression opportunities. PubMatic’s Fraud-Free Program further ensures that advertisers won’t have to pay for any fraudulent traffic.
“Consolidation is inevitable as the ad tech industry evolves and more scrutiny is placed on the digital supply chain,” added Rajeev Goel, Co-Founder and CEO of PubMatic. “At PubMatic, we have invested heavily in delivering quality, brand-safe inventory and efficient infrastructure to our buyers. We are excited that Sizmek is finding value in our platform, and that this partnership helps us extend those benefits to our shared customers.”
Sizmek and PubMatic are also looking to provide advertisers with secure priority access to premium inventory through the SSP portfolio of publishers via programmatic direct channels. This leverages PubMatic’s PMP-Guaranteed and targeted PMP products.
“As publishers, we are a proponent of any initiative that increases transparency and fosters a greater partnership between the supply and demand sides of the ecosystem. Additionally, we are always seeking a means to capture more revenue by accessing demand as efficiently as possible. We have a long-standing relationship with PubMatic, and this partnership with Sizmek will be valuable for both of us,” said Mike Kisseberth, Chief Revenue Officer at Purch.