This article was first published on Kumulos blog.
Mobile app developers will now be able to easily provide their app clients with proximity marketing by accessing both Kumulos’ mobile app performance management platform and Beaconstac’s comprehensive proximity marketing solution.
Learn more about this exciting new mobile technology partnership.
About The Kumulos & Beaconstac Partnership
Announcing the partnership, Kumulos Founder & Director, Bob Lawson says, “There’s a great fit between Kumulos and Beaconstac which really complements each other’s technologies. Together, we now provide developers with even more options for location triggered push notifications and proximity marketing using beacons and geo-fence technology.”
Co-Founder & CTO Beaconstac, Ravi Pratap Maddimsetty, adds “Building proximity-based apps using Beaconstac and Kumulos is so much easier for mobile app developers and will cut the time and effort it takes to create a proximity marketing campaign.”
Helping Developers Deliver Proximity Marketing Campaigns
Beaconstac offers not only a range of Bluetooth beacons to implement each use-case but also an intuitive dashboard that helps businesses and mobile app developers create compelling proximity-based beacon marketing campaigns. All Bluetooth beacons are pre-configured. The Beacontac range consists of Indoor and Outdoor beacons, long range and portable beacons like keychain and pocket beacons, and even includes USB beacons that never run out of power.
Beaconstac’s range of devices and the dashboard that helps to create aesthetically pleasing and compelling proximity marketing campaigns help to implement every possible use-case. Used in conjunction with Kumulos’ powerful Geofence, GPS location targeting feature and fine-grain audience targeting and you have the perfect solution for even the most demanding situation.
Kumulos provides all the server side technology which an app using proximity marketing needs to be successful. Kumulos makes it really easy to get going with Beaconstac, with no requirement to integrate any additional SDK’s. Simply buy the beacons and a subscription to the Beaconstac platform, add the beacon identifiers in the Kumulos console and you are ready to go.
So Kumulos helps make the proximity campaign built using Beaconstac a commercial success.
Improve Retention With Beacons
With more and more businesses focused on improving customer retention and app retention, mobile app developers need to meet this need. Already, with Kumulos, app developers can meet this need by using analytics, reporting and push notifications. Now, with Beaconstac, they can even better help their clients by setting up proximity marketing campaigns with beacons.
The average clickthrough rate (CTR) for beacon-based push notifications can be as high as 80%.
With such a high CTR, beacons can help transform the customer experience, increase brand affinity and drive sales uplift. They are effectively used across all industries including airports, events, hotels, retail, real-estate and more. In fact, they work anywhere there are people with your app on their smart device.
Increasing App Engagement
Keeping users engaged is one of the most important ways of ensuring the commercial success of any app. For any business where the location is important Geotargeting in conjunction with Push Notifications is one of the most effective app engagement tools.
Sending highly relevant messages when app users are nearby is one of the most effective ways to drive interaction and keep app users engaged. With Kumulos and Beaconstac we make it easy to set up, run and measure the success of automated location-based notification campaigns using Geofences and Beacon technology.
The partnership with Kumulos and Beaconstac gives mobile app developers great power! Just pick a precise location so, when someone enters, exits or lingers within a geofence, our service triggers a notification on the user’s device. Kumulos Geofence technology can also send messages to anyone present within a Geofence immediately or with a preset delay. This can be used in conjunction with Kumulos Segments and Channels to send different messages to different customers who enter the same geofence and/or are near to a Beaconstac beacon.
We also make it easy to manage hundreds or even thousands of geofences through our Mobile Marketing Automation Platform, so you can ensure all mobile marketing campaigns deliver the best commercial results.
Beaconstacwas founded in order to improve the accessibility and quality of mobile experiences offered by businesses and brands around the world. They focus on proximity-based marketing as a new way to bridge online and offline experiences. Recognized by Forbes for helping small businesses achieve greater ROI, Beaconstac helps businesses and brands leverage BLE beacon technology to deliver context-rich experiences to their end users.
Beaconstac’s robust platform uses technologies such as Beacons, Wifi, NFC, QR codes in conjunction with consumer mobile devices to deliver the value proposition. With the platform’s wide adoption across various industry verticals in over 40+ countries, Beaconstac believes that personalized engagement and in-depth analytics should not be limited to the digital world. They envisage a day when anyone—developers, marketers, product managers and everyone in between—can create equally amazing and insightful user experiences for physical spaces.
Kumulos App Performance Management platform comes with a comprehensive range of services covering the entire life cycle of the app. Its 5 integrated services include app store optimization, analytics & reporting, backend hosting, crash reporting & endpoint monitoring and its award winning push notifications service, which received awards from Business of Apps, Mobile App Daily and The Tool. It provides a management console that delivers comprehensive visibility on how the app is performing technically and commercially. It’s easy to setup and there’s no SDK required.