Programmatic marketing platform Adomik opens UK office

Anne Freier | February 18, 2019

Mobile Advertising

Paris-based publisher platform Adomik today announced the launch of a new UK office and appointed Ollie Chadwick as its UK Country Manager.

Adomik which works with the likes of The Guardian, The Telegraph, News UK, VICE and Auto Trader UK provides a monetisation platform which allows publishers to access all their ad data in a single place.

Called the ‘Data Engine’, it collects, processes, stores and unifies monetisation data, generates analyses and makes recommendations to boost revenue. Publishers are then able to access their business performance reports from the dashboard.

“The main challenge we hear from publishers today centres around resolving data fragmentation across multiple sources, and unifying that data into one meaningful, actionable platform,” said Ollie Chadwick. “Adomik’s mission is to provide exactly that platform for publishers, relying on intelligent data to educate business decisions and maximise their revenue. It’s a great time to be joining Adomik and building out a team of sales professionals to address the new and future needs of the UK publishing industry.”

The company also provided some insights into programmatic growth in 2018. UK publisher growth was between 5-15% in 2018, whilst cost per impression grew 37% for European publishers at the forefront of header bidding.

Programmatic guaranteed remains at the forefront of growth with shares of revenue reaching 22% and a CPM 10x higher than open auction CPMs. Increasing adoption of server side header bidding is also enhancing growth in the market, now accounting for 25% of programmatic revenue in the UK.

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