Pinterest rolls out whole-screen promoted video ads

Pinterest has launched a promoted video tool that lets advertisers take over the entire mobile screen with their content.

Previously, the hobby blogging site has enabled clients to show their ads within smaller spaces on the screen. The site’s content consists predominantly of images and ads fit right into that.

Promoted videos are a game changer and significantly change these options for advertisers.

Roughly 42 million people in the US are now using the site to check out entertainment ideas. Therefore, Pinterest also announced the hire of Tina Pukonen to head its entertainment strategy and Mike Chuthakieo to lead industry sales.

Pinterest offers some potentially interesting and different opportunities for marketers compared to competitors such as Facebook.

People come to the site to check out ideas and creative adverts can do precisely that – plant an idea. With hobby enthusiasts flocking to the site to check out recipes or party entertainment ideas, advertisers are in a unique position to reach these consumers.

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