Pinterest partners with Shopify to integrate shoppable Pins

Pinterest has partnered with Shopify to roll out shoppable Pins to more than one million sellers on Shopify.

The integration would make it easier for merchants to turn their catalogues in the shoppable Pin format on the popular hobby blogging platform.

Among the shopping features available to Shopify traders will be tag installations, the option to ingest catalogues, automatic daily product updates and an ad buying interface.

In addition, merchants can easily and quickly set up and access their distribution on Pinterest with and without ads, monitor results and track their results.

Sellers can further add ‘Shop’ tabs to their Pinterest profiles.

“As we make Pinterest more shoppable, Shopify is the perfect partner for bringing access to catalogs, Product Pins and shopping ads to merchants so they can get in front of the millions of Pinners looking for unique products that match their taste,” said Jeremy King, SVP of technology at Pinterest.

“With the new Pinterest app on Shopify, in just a few clicks, retailers can take the products on their virtual store shelves to the recommendations Pinners see as they shop. Merchants are adapting to new realities and looking ahead to the future of retail, which is why we’re focused on making both our ads and organic features available and impactful to businesses of all sizes.”

Getting started is relatively simple: merchants simply upload their catalogue feed and then shoppers on Pinterest are able to discover and save the products that appeal to them.

Pinterest added that the number of shoppers engaging with Product Pins had risen 44% year-on-year and traffic to retailers was up 2.3x compared to the previous 12 months. Catalogue feeds were up 144% during the first quarter of 2020.

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