Pinterest helps small businesses as calls for support grow 351%

Anne Freier | April 27, 2020

App Business

Pinterest has launched a platform to give small businesses more exposure during times of business drying up and financial hardship because of the COVID-19 response.

The platform said that searches for “support small business” had risen 351% over the last few weeks.

This prompted the popular hobby blogging platform to launch new product collections to its Pinterest Shop.

“With Pinterest traffic surging and Pinners planning, deciding what to try or buy next and looking for inspiration, providing greater visibility for small businesses is key during these times,” the company said.

It’s also a good time for eco-friendly businesses with searches for “eco-friendly living” up 93% while sustainable gift ideas were seeing 73% more interest.

The Pinterest Shop provides a way to promote smaller businesses to Pinners, offering them greater exposure and an opportunity to be discovered by the community.

This is important because many of these businesses rely on foot traffic to drive sales. During times of lockdown, their physical locations are therefore losing business.

Pinterest announced that the shop would feature stoppable Pins from 21 sustainable brands in the US.

“As a visual discovery platform, Pinterest gives shoppers the opportunity to find new products, seamlessly buy what they see, and find one-of-a-kind businesses. The Pinterest Shop amplifies and celebrates these small and medium-sized businesses — when they need support more than ever,” said Colleen Stauffer, the head of global business marketing at Pinterest.

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