Pinterest adds third-party tech providers to Partners programme

Anne Freier

In Mobile Advertising. June 18, 2019

Pinterest has expanded its official partner programme on Monday to add support for third-party technology providers.

The company changed the Pinterest Marketing Partners programme to the Pinterest Partners programme, thereby extending it to platform partners, feed management providers, shoppable experience platforms and tag management providers.

The company has been busy bolstering its shopping features by rolling out new formats including Shopping Ads and Catalogs.

Meanwhile, spending on search ads across the microblogging site increased 107% during Q1 2019, demonstrating increasing interest among marketers to leverage the website.

The latest additions aren’t meant to turn Pinterest into an eCommerce website, but make it easier for Pinners to fulfil transactions. After all, many of its 250 million users flock to Pinterest specifically to be inspired and find product recommendations.

The expansion to third-party tech providers, allows partners such as WooCommerce to develop integrated tools which will make it easier for brands to publish products on Pinterest from their website directly. Ads and pins can then be tracked and measured for success.