Pinterest adds ad-free wellbeing activities

Anne Freier

In Mobile Advertising. July 26, 2019

Pinterest this week announced the addition of a collection of resources which help users deal with stress and anxiety – ad-free.

When a users search for “anxiety” and “stress”=related terms, the site suggests interactive activities designed to boost mood and self-compassion.

These activities have been designed by health experts at the Brainstorm, the Stanford Lab for Mental Health Innovation.

According to data by the Centers for Disease Control, 50% of Americans will be diagnosed with a mental illness in the future. Pinterest said that in 2018 it noted millions of searches relating to emotional health in the US.

Pinterest added that it would not be tracking activities or searches related to these activities.

In addition, the company will be foregoing ads or product recommendations.

The feature will be rolled out on iOS and Android in the US over the coming weeks and internationally in the near future.

In a blog post, the company said:

“We will continue to improve the experience, work with more health experts and make these resources available to even more people around the world.”