One of the most striking app marketing data points is how many people actually continue to use an app after the first day, week or month of its usage. It turns out that only a fraction of them do. It is a non-stop struggle for all app marketers for making sure people who have downloaded their app to become its regular users. The 2019 App Growth Awards had app retention marketing professionals covered.
The verdict of the 16 independent judges for who should get the award for the Best Retention Campaign in 2019 was Phiture mobile growth consultancy agency.
This award is given to agencies and publishers that highlight a campaign which has delivered an improvement in engagement and retention for an app. The entry must demonstrate the techniques involved such as product changes, implementing a growth strategy, as well as the use of retargeting or other engagement channels.
Phiture team at the 2019 App Growth Awards
Other finalists include:
- Applift Inc for Rappi Campaign
- ARDE.io for ARDE
- CleverTap for SonyLIV Campaign
- JT Group for JT My Account
Congrats to the Phiture team for this outstanding achievement, keep nailing it, guys.