releases new version of Viggle App to allow marketers to engage consumers through sponsored mobile content

Anne Freier | February 23, 2016

Mobile Advertising

perk, the cloud-based mobile rewards platform provider, recently released version 3.0 of its Viggle App, which incentivises consumers to discover sponsored content in exchange for digital goods.
Viggle App rewards consumers for sponsored content consumption
Using Viggle App 3.0, consumers can now earn Perk Points which can be exchanged for value rewards as well as real money using a Perk Plastik prepaid debit card running via the Discover Network.
Perk now operates 15 mobile apps that allow members a chance to earn rewards. The company also operates the Appsaholic SDK, based on the Perk Platform, that enables mobile publishers to engage users through a publisher’s own app and website.
Ted Hastings, Chief Executive Officer, Perk, explains:
ted hastings perk

“We continuously strive to improve the apps we offer to our users and in less than ten days, we have successfully re-platformed the Viggle App so users can begin earning Perk Points and receive higher value toward their rewards. When we acquired the Viggle App and assets, we also acquired a direct sales team to build our relationships with well-known brands across the Perk ecosystem. The brands that we partner with can now reach their targeted users not only when they are using the Viggle App to watch TV, but when they are using the broader Perk platform of apps to watch popular videos, shop, search the web, or play games. In addition, brands can now sponsor engagements with users across our 3rd party platform in Appsaholic, SuperRewards, and Corona Labs. We are thrilled at how quickly we have been able to integrate the Viggle App into our operations and to be able to pass on to our Viggle users the many benefits of Perk’s Points and Perk’s Reward Platform.”

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