Paid User Acquisition Campaign: App Growth Awards 2019 Preview

Partner Post - App Growth Awards 2019 Discover the future of mobile growth

Posted: November 21, 2019

Ahead of the App Growth Awards 2019 we’re previewing the finalists for each award, to show you a snapshot of successful companies in the app market.

Paid User Acquisition Campaign award is given to Agencies & App Publishers for the best paid user acquisition campaign of 2019 for an app. The entry must demonstrate that the campaign successfully acquired new users by implementing innovative and/or traditional acquisition techniques via any paid channel e.g. Facebook, Google UAC, Apple Search Ads. This can be a single channel or cross-promotion campaign.

Stop the press – meet the finalists for Paid User Acquisition Campaign category:

It is just a matter of couple weeks to reveal who is the winner at this nomination. We will figure it out at the gala ceremony on Dec 5th …

Source: App Growth Awards 2018

There are two ways how a mobile app can be matched with people who need it – native, via search, and paid, via paid advertising. Both have their own underwater rocks to be aware of to succeed but the latter has one more twist on top of usual concerns – paid budget spending efficiency. Efficient paid user acquisition campaigns require a lot of first-hand experience, knowledge and dedication.

Out hats go off to people who have made it to the final. It will be really delightful to watch the winner team on the stage, during the App Growth Awards ceremony in just a couple weeks…