Opera Software, which owns subsidiary mobile marketing company Opera Mediaworks, just published 2016 quarter financial results that point to its mobile business as a revenue growth driver of the business. According to the figures, the mobile sector of its businesses accounted for 72% of its overall revenue growth of $163.5m.
Opera Software Q1 2016 results benefit from mobile business
In total, revenue for Opera Mediaworks was $117.2m at a growth rate of 41% compared to the year before. That puts it slightly ahead of other players like Twitter and Google.
It added 430m users to its mobile advertising platform in 2015 and currently reaches 1.43bn customers globally at a YoY growth rate of 43%.
Mobile video accounted for $79.7m in revenue – a 68% rise in Opera Mediaworks revenues. Last year, that figure stood at 58%.
More recently, it has partnered with brands such as Stoli to test vibrating ads for a more immersive consumer experience.
Performance ads and its programmatic sales arm also contributed to overall revenue growth, increasing 57% the year over. Programmatic sales jumped 143% as clients shifted spending from IO-based businesses to programmatic.