Opera Mediaworks reveals video is its fastest growing mobile ad format

Andy Boxall | February 17, 2015

Mobile Advertising

In its most recent financial earnings report, Opera Mediaworks has revealed video is its fastest growing mobile ad format, and more than 50% of its overall revenue comes from it, a considerable increase of the 20% from the beginning of 2014. Video’s popular for a very good reason – people remember them, and the company says it expects five times the brand recall from video over other ad formats.
During Q4 2014, Opera Mediaworks delivered 190.8 billion advertising impressions, up a modest 6% over 2013’s 181 billion impressions. The increase, according to the company, comes from app install ads primarily from the mobile gaming industry, although it also notes it ran campaigns for 49 of the top 50 advertisers over the same period. The blue chip names include Toyota, Samsung, and Pepsi.
Opera Mediaworks CEO, Mahi de Silva, said:

“Once again, Opera Mediaworks has delivered a record quarter on all fronts – campaigns, impressions under management, video views and installs. The company is on track to achieve key strategy milestones in order to deliver a highly-differentiated experience and results to our customers – advertisers and publishers globally – with the launch of several products and services in the past few months.”

Evidence of Opera Mediaworks commitment to video advertising, and continued international expansion, came when it acquired AdColony in mid-2014, and South Africa-focused ad network AdVine in December. During the same period, the company put together a team dedicated to Asia Pacific, a region now responsible for 26% of the global mobile ad impressions.
Opera Mediaworks Q4 2014 results show a 139% revenue increase year-on-year
Looking more closely at the figures, Opera Mediaworks recorded a 139% increase in revenue during the last three months of 2014 over the same period in 2013, taking its total to $103.2m. Total revenue for the year reached $272.8m. The company says the U.S. is its strongest market.
Learn more about Opera Mediaworks by visiting its profile here.

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