Nintendo commits to fixed-price games, eyes subscription model in the future

Andy Boxall

In App Business. September 11, 2018

Nintendo CEO Shigeru Miyamoto has committed to using a fixed pricing structure, despite not always seeing great success, for its games for the near future, but hinted the company is potentially looking for a partner to build a subscription based system.

At a game development conference in Japan, as quoted by Bloomberg, Miyamoto said:

“I can’t say that our fixed-cost model has really been a success. But we’re going to continue pushing it forward until it becomes entrenched. That way everyone can develop games in a comfortable environment. By focusing on bringing games to the widest range of people possible, we can continue boosting our mobile game business.”

Nintendo’s Super Mario Run game launched with a fixed price that was seen as too high by many players, based on the amount of gameplay time. He sees fixed pricing as more sustainable than micro-transactions and the free-to-play systems used in many games, including Nintendo’s own Animal Crossing: Pocket Camp game. However, for the future, he sees subscriptions as being a profitable alternative.

Miyamoto continued:

“When seeking a partner for this, it’s important to find someone who understands the value of your software. Then customers will feel the value in your apps and software and develop a habit of paying money for them.”