Newzoo partners with Pushwoosh to increase mobile analytics services

Anne Freier

In Mobile Advertising. June 30, 2016

Mobile intelligence and analytics firm Newzoo has partnered with mobile push notification services provider Pushwoosh to provide intelligence on mobile use across 200 countries. Pushwoosh already delivers 10bn notifications a month across 1.2bn smartphone and tablet devices. As part of Newzoo’s Global Mobile Intelligence portfolio of service, the company can offer additional analytics services to its marketing clients.
Pushwoosh provides mobile push notification services
Max Konev, CEO, Pushwoosh, says:
max konev

“We are really excited to start working with Newzoo following months of joint discussions and big data crunching. Its expertise in market intelligence makes Newzoo the perfect partner to help us bring the vast amount of data we have to third parties.”

The agreement between the two companies is similar to one that Newzoo entered into with TalkingData, the Chinese mobile data firm in April 2015. Earlier this year, it announced three new hires for its San Francisco office.
In total, Newzoo together with its partners now tracks 2.5bn active mobile devices.
For Pushwoosh the alliance follows two recent strategic cooperations with app store intelligence service PrioriData and monetisation metrics provider deltaDNA.
Peter Warman, CEO of Newzoo adds:
peter warman

“Pushwoosh has been phenomenally successful in growing their business in a short time frame. Every single second they add 20 new devices to their reach. Given our expansion into mobile market intelligence with Newzoo Mobile, we are very happy to have them on board as a key data partner. With the mobile hardware data, we aim to introduce smart KPIs on device usage to a world dominated by retail metrics such as units shipped. Our clients are seeking new ways to size opportunities and prioritize product development and marketing on a global scale. This is an important piece of that puzzle.”