Neura, the company that helps developers to reach new app users through personalisation, raised $16 million in a series B funding round led by Pitango Venture Capital and Liberty Technology Venture Capital II and participation from AXA Ventures, Moneta Capital, and Amdocs.
Founded in 2013, the company uses data from smartphone sensor and third-party sources such as smartwatches and even home security appliances, to create a profile of a mobile users. Based on its machine learning algorithms, Neura is able to build profiles that include a user’s habits and daily routine.
App developers can pay Neura to gain access to the data and personalise their engagement strategies. Once integrated with Neura’s SDKs and APIs they can send highly targeted push notifications to reach users when they are more likely to take an action.
For example, a travel app could target users catching an early morning bus.
But Neura does more than just the standard targeting. The company helps app developers to spot the best times for user engagement.
“It has become increasingly clear that brands that understand the real-world behavior of their users will lead the next generation of the mobile economy,” said Amit Hammer, CEO of Neura. “This funding validates the importance of contextualizing digital experiences and will help us empower digital products with the intelligence to create meaningful, long-lasting customer relationships.”
Neura raised $13 million in a Series A round in 2016. It plans to use the latest cash injection to expand its teams in the US and Europe.