Starting as the modest by-product of so called traditional marketing, online advertising turned into a global, independent, powerful, constantly-developing industry that dictates its own rules and shapes the business environment worldwide, erasing borders and creating new connections among the countries.
Advancing rapidly, mobile advertising is becoming an indispensable tool for spreading business far beyond national borders, delivering marketing budget optimization, opportunities to reach the target audience and, consequently, earn higher profits!
According to research by MarketsandMarkets, the cross-platform and mobile advertising market is estimated to grow globally from $25 billion in 2015 to $80 billion in 2020. eMarketer forecasts even more impressive numbers: $101.37 billion to be spent on ads delivered to mobile phones and tablets worldwide next year. While the number of traditional advertising channels passes away, being replaced by the modern internet-formats, new skills are needed. How do you obtain them? Of course, learn from professionals!
The flagships of the industry are gathering together on the Global Mobile Advertising Trend Forum (GMAT) — an all-new and open platform for practitioners to explore the industry tendency and potential, as well as to follow the cutting-edge technologies of advertising online.
Upcoming GMAT Events
Organized and hosted by Mobvista, the leading global mobile advertising platform in Asia, GMAT will make its debut from September to December 2015, covering 4 stops worldwide – Bangalore (India), Silicon Valley (USA), Bangkok (Thailand) and Beijing (China).
Leveraging its abundant resources, Mobvista invites you to immerse yourself in global trends along with industrial big names and prominent thought leaders from all the spheres of mobile marketing industry, including advertisers, publishers, advertising networks, affiliates and tracking systems. With a forward-looking perspective of ‘Localization in Depth, World in Hand’, during the first stop in India the participants will cover the following topics:
- Which markets are the most prospective for mobile advertisers?
- What are the opportunities, challenges and risks for mobile advertising in India?
- Will M-commerce substitute E-commerce?
- How does big data help to decrease the cost of advertising?
Bangalore India GMAT Event
Furthermore, in Silicon Valley, the technological hub of the Earth, we’ll discover the latest high-tech solutions for mobile businesses, forum in Bangkok will be dedicated to the revolution developments in App promotion, and, finally, in Beijing we’ll explore the future of mobile marketing in the era of globalization.
Mobvista, the organizer of the GMAT and one of most prominent mobile advertising companies worldwide, established its branches in Hong Kong, Guangzhou, Beijing and San Francisco and will open new offices in India and Singapore soon. Founded in 2013, Mobvista demonstrates an upsurge: the company’s revenue has been growing by 550% averagely in the last 3 years, and is expected to reach $200 million in 2015.
Mobvista attracted $10 million investment from NetEase in 2014 (Round A), and raised $40 million from China‘s top media firms in 2015 (Round B). As for now, the company’s valuation is $3 billion. Robin Duan, Mobvista CEO, as acknowledged expert in mobile advertising industry, will share his thoughts, experience and expectations for the sphere and discuss them along with other representatives of the market.
So are you ready to get your piece of the pie? Be in the mobile trend! Join GMAT forum and become the member of mobile ad professionals’ community!