Consumers are still hungry for mobile content despite lockdowns coming to end.
According to new research from data.ai, users in the UK now spend more than 4 hours a day using apps. That’s an average 20% more time than they spent using apps in 2019.
In Indonesia and Singapore mobile users spent almost 6 hours in apps – 35% more than in 2019.
The global app charts remain largely unchanged with Instagram, TikTok, Facebook and WhatsApp leading the charts. Snapchat jumped to fifth spot in Q1 2022.
In the US, streaming titles such as HBO Max and Netflix are proving hugely popular. HBO Max now has almost 47 million subscribers.
In Germany and France, COVID apps continue to be of relevance while Indian users have been more interested in downloading payment apps.
Free Fire and Subway Surfers were the top gaming titles.
Wordle was a breakout game by downloads in the UK, US and Australia.
data.ai’s breakout chart revealed Locket Widget as a top photo app in the UK, US and France. Utility apps largely dominated the breakout charts.