Mobile rewarded advertising provider Kiip raises $12 million

Kiip, the mobile advertising company, has just secured funding of $12m in a Series C round led by North Atlantic Capital. Other investors include US Cellular and North Atlantic, and existing investors are Relay Ventures, HWVP, Verizon Ventures, and True Ventures.
Kiip announces new funding
Kiip provides mobile advertising solutions for both brands and developers that provide rewards to selected audiences such as special offers, deals and virtual or in-app currency. This allows a more direct connection between advertisers and the end user, the company says.
Currently, its platform embeds over 5,000 mobile apps and it delivers more than three million rewards each day.
Brian Wong, Founder, Kiip, explains:
brian wong

“Our latest round is representative of our continued execution towards leading the moments marketing revolution. We have consistently delivered – from our industry-leading Nielsen results to industry-leading engagement rates at 19% to having one of the biggest audiences with mobile-first consumer data.”

Indeed, Kiip is focused on closing the gap between providing a better, non-interruptive user experience and a way to engage with consumers, whilst providing a better insight into mobile user profiles.
Advertisers and developers on Kiip share their ads in the moment. Wong adds:

“Kiip is quickly becoming the staple in moments marketing and we’re excited to power moments that matter across hundreds of millions of consumers.”

The company has evolved to offer four product categories since it was first launch. They are:

  • Advertising in the moment – our industry leading video reward units and sponsored virtual currency products
  • Rewarding in the moment – our classic real-world reward product
  • Learning in the moment – our new survey product that helps consumers answer questions to receive more relevant rewards.
  • Monetizing in the moment – the best developer tool kit for monetizing your app without interrupting your users or changing your UX, a toolkit now being used by over 5,000 active apps.

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