Mobile has surpassed TV as an advertising medium in the US at a share of 33.9% of total US ad spend, according to the latest forecast from research firm eMarketer.
Mobile is expected to make up almost half of total media ad spend in the US (47.9%) in 2022. This is largely due to stiffening competition for mobile placements stiffens, which is sending up ad prices.
Mobile advertising now accounts for 69.9% of all digital ads in 2018.
“Advertisers are pouring dollars into mobile due to growing mobile commerce activity. Conversions from mobile display ad placements have already surpassed those of desktop,” explained Corey McNair, a forecasting analyst and author of the report.
The share of search ads is also increasing driven by improved mobile shopping websites, product information and reviews.
Overall, mobile ads are growing three times faster (23.5%) than total media (6.6%) in 2018.