Mobile marketing analytics giant AppsFlyer ‘looking to raise $200m’

Ben Heathcote | November 2, 2019

App Marketing

AppsFlyer, the SaaS mobile marketing analytics company, is reportedly in talks to raise $200 million in a financing round that would value the global business at more than $1 billion. According to reports, the round is being led by growth equity investor General Atlantic.

“We do not engage in speculation about future deals but are concerned with continuing to provide value for our customers and partners,” AppsFlyer said in response to reports about the funding round.

AppsFlyer is a mobile analytics and attribution platform used by some of the world’s largest brands including eBay and SkyScanner. Described as a “customer-obsessed company”, AppsFlyer operates from more than 15 offices around the world and boasts over 4,000 mobile tech partners.

Since it was founded in 2011, AppsFlyer has raised $84 million from a string of well-known investors including Qumra Capital, Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango.

In October 2018, the company celebrated a major milestone of surpassing $100 million in annual revenue.

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