The coronavirus pandemic is having a positive effect on the mobile games market as more people confined to their homes reach for their mobile devices.
Mobile gaming grew 24% over the last two weeks in March with nearly half (45%) of US users playing games on their smartphones.
Among them, 66% were playing games they already owned more often – up 30% during the first half of March 2020.
Around 33% of survey respondents said they played games on their smartphones multiple times a day, an increase of 8% during this period.
Around 23% of people tend to play mobile games before going to bed in the evenings, whilst 32% streamed other media at those times.
Overall, people are viewing more streamed content (66%) – a rise of 41% since AdColony began its coronavirus impact tracker.