Mobile gaming ad requests jump 31% amid lockdowns

Lockdowns are having an effect on how people are using their time. According to new research from mobile gaming ad platform POKKT, millennials spent an average 55 minutes per mobile gaming session per day, up from 25 minutes before the coronavirus pandemic.

This roughly equates to the time many millennials spent commuting before being locked down.

Among the top played games in terms of minutes played by millennials were Ludo King, Carrom Pool, PubG, and Hunter Assassin.

The report also noted a 31% rise in ad requests worldwide because of the increased number of mobile gamers.

Other age groups such as children are also using their mobile devices more frequently (up 16% compared to before lockdowns).

Children played an average 20 to 30 minutes pre-lockdown and sessions rose to 40 minutes per day with the beginning of the pandemic.

Meanwhile, game downloads increased 11% per month while active monthly users rose 13% and up to 5 daily sessions.

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