Mobile game revenues to grow 27% in 2019

Anne Freier

In App Business. September 17, 2019

Mobile game revenues globally are predicted to grow $68.5 billion in 2019, up 26.7%. They will hit the $95 billion mark in 2022. China leads the market, generating $21.6 billion this year, followed by the US ($12.1 billion) and Japan ($11.5 billion).

That’s according to the latest Global mobile market report by Newzoo, the games analytics company.

The company also found that in 2019 iOS dominates the mobile games market with $33.5 billion in revenues (48.9% of the market). Google Play store revenues are going to reach $24.5 billion, or 35.8% of the market.

During the first half of 2019, a total 19.4 billion games were downloaded on iOS and Google Play. Role-playing games were the biggest genre at a market size of 35.5%.

Meanwhile, Tencent came out as the top publisher accounting for 9.4% of total game revenues in iOS and Google Play.

The report also takes a closer look at the smartphone market. Newzoo suggests that smartphone users will grow to 3.2 billion in 2019, up 8.3%. China has the highest number of smartphone users with 851.2 million, followed by India and the US. The rise in smartphone users continues to climb reaching 3.9 billion in 2022.

Samsung and Apple are still the favourite brands globally, but Chinese handset makers such as Huawei and Xiaomi continue to capture much of the local market.

In 2019, around 236.6 million tablets were active with Apple leading the category.