Mobile contributes 86% to total digital ad expenditure in US until 2022

Mobile is now responsible for 86% of total digital ad spend growth in the US between 2017 and 2022 according to a report from Forrester share with Mobile Marketer.

The rise in mobile ad dollar attribution is led by consumer demand and increased usage of smartphones. Additionally, retailers have noted a surge in mobile device commerce that further contributes to the increase in ad spend.

Overall, mobile ads are predicted to increase 14.7% during that time in the US compared to 3.9% on desktop.

Among the key drivers of growth are search and social ads on mobile devices. Together, they will make up 81% of additional mobile ad expenditure during the forecasting period.

Meanwhile, spending on mobile display ads is seeing the most rapid growth rate at 16.7% driven by mobile video consumption.

The report also noted that display cost-per-click (CPC) on mobile devices was now one-third of CPC on desktops. This points to there being an opportunity for growth of CPC on mobile in the future.

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