Mobile is now responsible for 86% of total digital ad spend growth in the US between 2017 and 2022 according to a report from Forrester share with Mobile Marketer.
The rise in mobile ad dollar attribution is led by consumer demand and increased usage of smartphones. Additionally, retailers have noted a surge in mobile device commerce that further contributes to the increase in ad spend.
Overall, mobile ads are predicted to increase 14.7% during that time in the US compared to 3.9% on desktop.
Among the key drivers of growth are search and social ads on mobile devices. Together, they will make up 81% of additional mobile ad expenditure during the forecasting period.
Meanwhile, spending on mobile display ads is seeing the most rapid growth rate at 16.7% driven by mobile video consumption.
The report also noted that display cost-per-click (CPC) on mobile devices was now one-third of CPC on desktops. This points to there being an opportunity for growth of CPC on mobile in the future.