Mobile app revenue jumps 16.9% in Q1 2019 – Tinder knocks Netflix from top spot

Anne Freier

In Mobile Advertising. April 15, 2019

Mobile consumers spent roughly $19.5 billion in paid apps, subscriptions and in-app content on the App Store and Google Play during Q1 2019 an increase of 16.9% year-on-year, according to data from Sensor Tower.

Consumers spent around $12.4 billion on the the Apple App Store accounting for 64% of the revenue. That’s an increase of 15% from Q1 2018. Meanwhile, Google Play revenue grew 20.2% to $7.1 billion.

The data also reveals that first-time app installs increased 11.6% to 28.1 billion. Google Play accounted for almost 74% of them, whilst App Store installs decreased 4.7% due to fewer installs from China following a government decision on mobile game certification.

When it comes to the top apps, Netflix is no longer topping the free non-game charts after Apple invoked new subscription rules. Previously Netflix had allowed mobile app users to sign up for its service via the app. Since Apple now allows apps to provide subscription it presents a 15-30% loss of revenue for Apple.

In Q1 2019, Netflix users spent around $216.3 million worldwide.

Topping the revenue charts is now dating app Tinder which grew its revenue 42% in Q1 to $260.7 million. It is followed by TikTok in third place which grew its users by 70% to 188 million in the quarter.

According to Sensor Tower, spending within the mobile gaming category grew 12.3% to $14.6 billion, up from $13 billion in the previous year. Mobile games present 76% of all app revenue.