Mobile brand advertiser, Kargo, just appointed AJ Mathew as Vice President of Research. He joins the company from Apple where he was Global Head of Measurement & Insights for iAd. The move comes just a few months after Apple was reported to pull the plug on its advertising platform iAd.
Kargo expands team
Mathew will be in charge of the company’s research to drive innovation of products, manage user experience testing, audience insights, market intelligence, advertising effectiveness as well as media measurement. These research areas combined help Kargo gain a better market insight and develop more effective ad products.
Previously, he was responsible for performance measurement and ad research at Apple’s first Research & Insights department for media and services, and held positions at Yahoo!, Bloomberg Businessweek and WebMD.
At Kargo, he’ll working out of the New York headquarters and report to President Ryan McConville.
Ryan McConville, President & COO, Kargo, says:
“We’re very happy to have AJ on board to build out and lead a robust research team here at Kargo. Hiring AJ is the first step in establishing Kargo’s reputation for thought leadership built around high-quality research and unique insights in mobile.”
Kargo provides a range of mobile ad technologies for marketers to create mobile campaigns. Ad campaigns reach up to 180m mobile users across the US.
The hire of Mathew follows a successful 2015, during which Kargo exceeded $100m in revenue and was named one of the fastest growing companies in the US by Inc. magazine. In 2016, the company has also begun to expand globally and opened an office in London.
“I’m very excited to join a company like Kargo that truly values credible, scientific research that doesn’t sacrifice quality. Too often in our industry we see research efforts fragmented based on areas of specialization, resulting in insights that are in silos. Our goal is to tie all of these areas together to create holistic, high-quality research that reflects Kargo’s vision for elevating mobile.”