Global mobile ad spend is poised to take over TV spending in 2019 according to new research by WARC.
Mobile ad spend within key markets is estimated to increase to $153.2 billion in 2019.
A whopping 52% of the world population (3.9 billion) now have Internet access on their mobile devices. Advertisers are estimated to have spent around $137.9 billion on mobile ads last year. That’s an average $35.36 per mobile user.
WARC data also noted that mobile was now the second-largest ad medium, overtaking TV in 2019 if growth rates remained stable.
71% of marketers previously surveyed by WARC said they expected their mobile ad budgets to rise this year.
Google and Facebook continue to dominate mobile ad spend. Indeed, Google ad revenues reached $100 billion in 2018 largely due to mobile search income. Mobile devices now also account for 70% of YouTube viewing.
Meanwhile, Facebook ad revenues shot up to $50 billion with almost all of its users now accessing the platform via mobile devices.