Mobile Ad News Weekly – Twitter targets trolls, China boosts Facebook, Snapchat AR ads attract brands

The Big Players

China is a huge market for Facebook advertising revenue – even though the social media network is actually banned in the country. Around 10% or $5 billion of Facebook’s revenue comes from China, according to research by Pivotal, making the country second-largest in terms of ad spend – only trailing the US.
Twitter continues to clean up its feed. The microblogging site is now targeting disruptive users, i.e. those who excessively post content that could be considered spam or a nuisance to others.
Snapchat is seeing some success with its augmented reality (AR) advertising units. It’s likely that the lower cost of the AR ads compared to Snapchat lenses could be driving the rising interest.
Kargo, the mobile advertising company has axed 40 staff. In an effort to change it original advertising model, the company will transfer a majority of its UK members of staff to Sublime Skinz, the digital advertising network.


For 62% of retailers high accuracy in location targeting is very important, according to a new survey by Location Sciences. The company asked 157 UK retail executives for their opinions on location data. It found that 57% prefer location targeting accuracy to come within 1-5 meters.
Although mobile and digital media usage is common in Austria, the country’s consumers still trust traditional media more. That’s according to new research by eMarketer which estimates that 79% of the population in the country will be using their Internet regularly in 2018.
Mobile advertising fraud has nearly doubled since 2017 according to new research by mobile ad firm Adjust. Based on measurements of more than 3.43 billion app installs and 350+ billion events of Q1 2018, the company sought to shed light on this ongoing problem.
The majority of Twitter users are spreading false news by retweeting or liking the content, according to new research from the University at Buffalo, US. The latest study found that 86% (via retweet) and 91% (via liking a post) of users were sharing false news.
US digital advertising expenditure increased 21% during 2017 to $88 billion (from $72.5 billion in 2016), according to the latest research by the Interactive Advertising Bureau (IAB) in collaboration with PwC US. For the first time, digital ad revenues have also overtaken traditional TV ads.
Roughly two-thirds of consumers are making an effort to search for news sources they trust, according to new research by Teads, the outstream video provider and video ad marketplace.

Product launches and Mergers

Advertising technology company Videology has filed for bankruptcy. The company announced that Amobee would be buying a significant number of its assets in a deal worth $45 million.
S4M, the company that focuses on driving digital to store campaigns, just raised $12 million in a Series B funding round. The round was led by Sofiouest with participation from existing investors Bpifrance and Entrepreneur Venture.
PacketZoom, the mobile app performance and in-app ad platform, just launched its Mobile Connect multiplayer networking solution. Mobile Connect is part of the company’s Mobile Networking Platform.
Some of the leading global advertisers including Procter & Gamble, Unilever, Mastercard, and Diageo have come together to join the World Federation of Advertisers (WFA) to create an improved framework for an improved digital advertising ecosystem.


Knowing where to invest your online advertising budget is, in some ways, no easier than ever , despite the amount of data and tools marketers now have at their disposal. One of the reasons it is so complicated is the vast number of formats available and the speed at which new ones are emerging. This is driven in part by innovation in the industry, but moreover by the sheer speed of evolution in the technology world in terms of devices, software and how we use them both. Find out more about choosing the right mobile ad format!
As the number of apps in the app store increases and discoverability becomes more difficult, app marketers increasingly turn to paid user acquisition to grow their user base. But which type of user provides your business with more value, organic users or paid. 

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