Mobext, the mobile business arm of Havas Group, has announced a deal with music discovery mobile app Shazam to allow clients access to marketing solutions worldwide.
Mobext and Shazam have signed a deal that will allow their clients access to additional marketing solutions
The deal, led by Mobile Network Group, a Shazam long-term partner, allows Mobext priority access to Shazam’s product roadmap, data for sharing and exchanges for global retargeting and profiling. Mobext will be able to make use of specific clusters that help deepen consumer mobile behaviour. Additionally, the agreement covers product training and best practices across Mobext offices worldwide, with focus on the US and LATAM.
Marco Rigon, Global Head, Mobext says:
“Mobext has been among the first agencies to truly understand the power of mobile to reinforce campaigns and build relationships via second screen solutions. We have been able to offer our clients marketing operations that create real business results time and time again. With this agreement with Shazam, we continue to gain momentum with new technologies, driving solutions that use data to amplify clients’ business.”
The partnership follows a line of success of companies using Shazam’s music recognition features, including AXA, Carrefour and Peugeot.
Rich Riley, CEO of Shazam adds:
“Shazam has positioned itself among the top 5 most downloaded and used applications globally. Through our agreement with Mobext and Havas Group, we are reinforcing our relations with a global communications actor who is able to lead the wave of data and understand the strong link between music consumers and global brands.”